Our Mission

It started with the sounds of a Steinway Grand piano filling the hallways of his childhood home. Played by his mother, a concert pianist, the melodies of Beethoven and Bach carried throughout the home on a daily basis. Jonny Beaulieu’s father equally loved music, but instead imprinted his appreciation of Rock ‘n Roll on the young boy as the two drove around in Dad’s sports car listening to The Beatles and Elton John. The musical influence within the home surely made an impact, but the industry was already a part of Jonny’s DNA as Jonny had the great fortune of growing up in a family of truly ground-breaking creatives. His curiosity and passion for both the art form of music and the business side of the industry was ignited early on.

With an undeniable ear for great music, an eye for true talent, and a sharp mind for business, Jonny built BAM Artists (Beaulieu Artist Management) to bring back true musical artistry to the industry. BAM Artists believes in fostering real, raw talent with a genuine sound by elevating the musician’s innate gifts and skills. BAM is not a collective of influencers, but rather real artists with an authentic sound and creative vision to share with the world.

Part of that vision is creating an industry where Inclusivity, Mindfulness and Mental Health take center stage. As someone who has seen far too much loss and turmoil within an industry he loves so much, Jonny aims to create a safe space for his artists, ensuring they have the tools and resources they need to navigate the oftentimes tumultuous, yet incredibly rewarding music industry. 

Jonny dedicates BAM Artists to his dear cousin Ben who tragically lost his mental health battle in July of 2020. His memory and shared love of music lives on in the work that BAM does every day.